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Web Performance Tuning

There are several good posts about why people should tune their apps. Lots of other good places to find info on HOW to tune.

Web performance tuning does a great job of using case studies and research by the big companies to prove the correlation between web performance and profit. It's obvious - slow pages make users go away; thus, revenue is lost.

Top Ten Web Performance Tuning Tips
by Patrick Killelea, author of Web Performance Tuning is a good read for ideas. Patrick rightly points out that too many times performance testing is overlooked.