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Marketing
Created a Technorati Profile
I now have a Technorati Profile and added (claimed) this site, LearnCentrix and the Albuquerque Campbells. This is part of our campaign for site promotion. Need to do the same for some of the other blog/site directories on the web.
By Roger Campbell at Dec 7 2005 - 12:40pm | Marketing
Site Promotion Steps
Prerequisites: Site has been created, is available on the web and there are a couple of pages of content available.
Generate google sitemap
(and possibly text version for yahoo)
Sign in to Google sitemaps
Add site
Add sitemap url
Verify sitemap, by putting file on site
Sign in to Google Analytics
Add Website Profile - turned off currently (use vid=1151)
Add tracking code to site (in the footer area)
Perhaps because of recent problems, this seems to take a day or more before it will start collecting data
Submit to Yahoo
By Roger Campbell at Dec 2 2005 - 6:12pm | Marketing
AdWords and Yahoo Search Marketing
We have turned on ads from both of these, but are still very much novices in this area. Currently, I have set a budget of $5/day each with a max cost per click of 25 cents. We purchased the initial set-up from Yahoo, so we have a set of ads that they created for us based on our, now outdated, product pages. I had thought that I would just copy those ads to AdWords and do some editing in the process. Unfortunately, there is too much difference between the size of ads (number of text characters) and the creation process to make this easy. So, I am slowly just trying to create some new AdWords campaigns and groups.
Domain names and urls
How to pick a domain name or choose a permalink? I have generally leaned toward not thinking about it too much and just pick whatever comes out of a quick brainstorming session with my partner. When focusing on SEO from the start, there is some wisdom in trying to get decent keywords into the domain name (and the path that comes after it). This is a challenge when trying to keep to a relatively short and memorable domain. I have never liked the look of urls with dashes and underscores in them, and while underscores are frowned on for several reasons, the dash generally has a positive effect when used sparingly and correctly. Consider these names:
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